Yes, I got 'em! Picked 'em up from the Apple Store, and everything I heard about them was right.
First and foremost, Bang and Olufsen rules! Apple is a rockstar for bringing this high-end product from esoteric anonymity to semi-consumerism level. This pair of earphones surpasses anything else I've ever had (and I've had Koss, Bose, Sony and Shure), in terms of sound quality, clarity of background, surround and comfort.