Friday, September 08, 2006

Miss Moneypenny, I presume..

Concepts, boss. Its all about concepts.

When I first saw the Penny Texting - Virgin Mobile ad campaign, "Giving power back to the penny", I was amazed at the thought process that cutting-edge agency, Mother New York, had provided to this campaign (They also handle Target's subliminal campaign across the city, which is a prelude to their big launch on Times Square).

But the cooler part is the fact that they have deployed a penny with a miniature tracking device and put it into the system, and they provide live website feeds as to how far the penny has travelled, and which city its in.

Give a dime? Check it out here. (Click on Penny Story)

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