Bullish on Bollywood?
"What’s Shahrukh Khan worth? Rupees eight hundred, says the Filmy Stock Exchange or FSE. The make-believe brouse is meant to be an online game that Bollywood buffs can play on the internet and through mobiles. To bring in the fun the promoting channel, Filmy, has roped in actor Arshad Warsi as brand ambassador whose repartees at the Friday press announcement, at the Hilton Towers, proved he’s living it up to the success of Lago Raho Munnabhai.
To start in October, players at FSE will be provided with virtual money to trade in shares representing the value of popular stars whose market value will be decided by industry buzz. Points made will be redeemed with prizes. By the way, the Amitabh Bachchan’s valued at Rs 700 and beta Abhishek at Rs 500. Wonder who we’d rather put money on?"
- excerpt from the Indian Express