Wow! What an industry!The first instant thought that comes to mind as the energetic “Deewangi” – a colorful mélange of stars at a choreographed Bollywood party – draws to a close. The picturization of this song, quite like the entire film, encapsulates nearly a century of people, dialogues, movies, songs and dance moves that have captured the imagination of so many generations. It can’t help but fill one with awe and appreciation for the magical realm of Indian movies, without which our lives would be ever so plaid. As the song ends, one can’t help but wonder if OSO was meant to pay homage to the entire film fraternity. It also makes one truly understand why they rightfully call it - the film “industry”, as it has enhanced by orders of magnitude, grown exponentially, and become more and more world class as time proceeds, forging ahead with technological advancements and international collaborations.
Today’s Bollywood has adapted to the world around it, evolving into something more global and more aware than any of its founding fathers ever imagined. Today’s Bollywood is fearless of social stigmas, and portrays reality like it is. Today’s Bollywood is bold, and willing to experiment with new genres - we now have songless thrillers, dark comedies, adaptations of Shakespeare, and each one is drawing an audience of its own. Today’s Bollywood not only seeks inspiration from world cinema, but has also evolved into a source of inspiration for the cinematic world.
We may know it as a brightly colored, overtly emotional, musical-obsessed melodrama – but the entire world today has come to love, enjoy and appreciate the eternal Bollywood movie. Kudos to an ‘industry’ that hasn’t run out of steam, and undoubtedly, never will.
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