Revolution Evolution

"It will amuse some, and horrify others, that in the pantheon -- what we judge to be the 10 greatest advertising campaigns ever -- are included: two air polluters (VW and Avis), nutritionless sugar water (Coca-Cola), one reviled carcinogen (Marlboro), two companies infamous for the use of virtual slave labor (DeBeers, Nike), one purveyor of savory cardiovascular time bombs (McDonald's), two booze peddlers (Absolut and Miller Lite) and one cosmetic product preying on the vanity of women (Clairol)" - Bob Garfield, Advertising Age