Sunday, December 21, 2008

Don't believe in mincing those words, do you, SRK?

Question: Aamir kick-started the final promotions for his film Ghajini with the release of your film. Your comment?

SRK: I think it is a very good strategy. He thinks he can ride off the brand that is Shah Rukh Khan, which is the biggest brand. The problem is, I cannot ride on any other brand as there is no brand bigger than me!

Daym, son!

2 comments:

Xinu said...

Yeah I heard about this today. Douche.

If my brand management professor ever met SRK, he'd shoot him.

He spent half the semester insisting, "People are NOT brands!"

:P

Paresh said...

Wow. The problem is that we're mixing Splenda with Sugar in terms of brand.

SRK's the Sugar - too much will kill you.

Aamir's the Splenda - you should be consuming it, it is better for you but it just feels so inaccessible. What will people think if they heard you were using a sugar substitute that was good for you?

or something like that.