Question: Aamir kick-started the final promotions for his film Ghajini with the release of your film. Your comment?
SRK: I think it is a very good strategy. He thinks he can ride off the brand that is Shah Rukh Khan, which is the biggest brand. The problem is, I cannot ride on any other brand as there is no brand bigger than me!
Daym, son!
Yeah I heard about this today. Douche.
ReplyDeleteIf my brand management professor ever met SRK, he'd shoot him.
He spent half the semester insisting, "People are NOT brands!"
:P
Wow. The problem is that we're mixing Splenda with Sugar in terms of brand.
ReplyDeleteSRK's the Sugar - too much will kill you.
Aamir's the Splenda - you should be consuming it, it is better for you but it just feels so inaccessible. What will people think if they heard you were using a sugar substitute that was good for you?
or something like that.